Rolex becomes F1 timekeeper

Rolex has been named as the Official Timekeeper and Official Timepiece for the Formula One group, as part of a long-term deal. The Swiss-based firm will replace Hublot, which was previously the Official Watchmaker of Formula 1. The move is part of a strategic shift by Rolex to focus its sponsorship activities on events with [...]

Source: http://joesaward.wordpress.com/2012/12/05/rolex-becomes-f1-timekeeper/

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